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// Brand Activation & Pop-Ups

Red Bull x Valorant: Soapbox Race Wingman

Red Bull x Valorant: Soapbox Race Wingman

Red Bull x Valorant: Soapbox Race Wingman

Client

Red Bull, Valorant Wingman

Venue

Alexandra Palace, London

Discuss a project like this

Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events

The Brief

Design and produce a Wingman “shell” to go on top of a custom made go kart — including cladding the cart and creating the main structure on top of it.

What We Built

Branded dibond cladding for the base of the cart and a main structure hand crafted from a 1.5 x 1.5m block of foam, with a polyurethane coating then a hand-painted finish.

Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 2)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 5)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 8)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 11)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 14)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 17)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 3)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 6)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 9)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 12)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 15)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 18)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 4)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 7)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 10)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 13)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 16)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 2)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 3)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 4)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 5)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 6)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 7)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 8)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 9)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 10)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 11)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 12)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 13)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 14)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 15)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 17)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 18)
Red Bull x Valorant: Soapbox Race Wingman: brand activation pop-up at Alexandra Palace, London by EXOVA Events (photo 16)

// Portfolio

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// LET’S TALK

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