Jenny Forbes and James Gould, founders of EXOVA Events, in front of the House of Wella London build
Jenny Forbes and James Gould, founders of EXOVA Events, in front of the House of Wella London build

// ABOUT US

Built on ambition.
Made to be different.

At EXOVA, we design, make and build experiences that give people something to remember.

From exhibition stands and immersive brand activations to bespoke installations, interactive games and permanent environments, we turn ambitious ideas into physical spaces that work as brilliantly as they look.

We believe the best creative thinking comes with an understanding of how things are actually made. That's why our concepts are developed with real-world buildability in mind, not just an impressive render.

The result? Creativity backed by practical knowledge, precision and the determination to always find a better way.

EXOVA Events banner on a flatbed lorry loaded with timber beside the River Thames and Tower Bridge
EXOVA Events banner on a flatbed lorry loaded with timber beside the River Thames and Tower Bridge

// WHAT SETS US APART

Design, project management and production.

Our Coventry base brings design, project management and production closer together.

With in-house CNC machining, 3D printing, fabrication and bespoke interactive development, alongside modular and custom exhibition systems, we can explore possibilities without losing sight of practical delivery.

Whether it's a precision-cut feature, a custom reaction game, a fully immersive pop-up or a modular structure designed to be used again and again, every element has a purpose.

We combine the flexibility of modular systems with the character of bespoke production to create something unmistakably right for each brand.

// MEET THE FOUNDERS

Two backgrounds.
One ambition.

EXOVA was founded by Coventry born and bred Jenny Forbes and James Gould, bringing together two very different but complementary careers.

Jenny's background in high-performance sport, commercial operations and brand experiences shaped her instinct for people, partnerships and the detail that makes an experience exceptional.

James brought technical production, creative media and a hands-on understanding of making ideas happen.

Together, they set out to build a different kind of creative production company. One where ambitious ideas are met with practical expertise, where relationships matter as much as results, and where every project is approached with the same passion and commitment.

Jenny Forbes and James Gould, founders of EXOVA Events, outside the EXOVA Events headquarters in Coventry
Jenny Forbes and James Gould, founders of EXOVA Events, outside the EXOVA Events headquarters in Coventry

// OUR APPROACH

Personal in Approach.
Proven in Delivery

The company has grown, but that founding attitude hasn't changed. We still care about the finishing touches, the difficult challenges and the promises made along the way.

Our team brings a project-management mindset to every stage, from the first conversation to the final installation. We value honest advice, creative problem-solving and relationships built on trust.

Clients don't just buy a design or a build. They buy the confidence that the people delivering it care as much as they do.

We've built EXOVA on hard work, creativity and a determination to do things differently. Those same values will shape everything we do next.

// OUR PARTNERSHIP

Aluvision partner logo, aluminium exhibition stand framing system supplier to EXOVA Events

Our partnership with Aluvision brings its modular event systems into EXOVA's wider portfolio, including Flexbox.

Combined with our in-house design and production capabilities, these systems allow us to deliver adaptable solutions for exhibitions, brand activations and outdoor events.

Nike Strength gym exhibition stand with weight rack and kettlebells at a fitness trade show, built by EXOVA Events

// LET’S TALK

Have a project in mind?