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// Flexbox
Venue
Kings Cross, London
Year
2026
The Brief
Wella Professionals needed a fully branded, weatherproof structure to anchor House of Wella, a pop-up activation in Kings Cross built around a showcase F1 car. The unit had to work as a street-facing display case, stand up on its own outside for the full run of the event, and handle whatever London weather threw at it.
What We Built
A fully wrapped Flexbox unit in Wella Professionals’ red and white livery, with the checkered flag graphic and social handles printed across the fascia. Floor-to-ceiling glazing on both long sides turned the unit into a showcase box for the branded F1 car, visible from the street day and night.
// Portfolio
